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This Week in Digital Marketing: Who’s Winning the Platform Wars?

If this week proved anything, it’s that no platform’s place is guaranteed. With Google facing a difficult court decision, Perplexity...

This Week in Digital Marketing: An Online Presence Reality Check

Not everything that trends online translates to results, but is it the platform or you? This week, we’re looking at...

This Week in Digital Marketing: Real-World Reach in Virtual Spaces (And Vice Versa)

Today’s roundup explores how brands are bridging the gap between the digital and physical. From Google’s new ad deal with...

This Week in Digital Marketing: Avoiding Costly Mistakes in Advertising and Content Creation

This week, we’re looking at key lessons for advertisers and content creators to avoid critical missteps. From Google settling a...

This Week in Digital Marketing: Personalisation or Privacy?

The push for personalised marketing is stronger than ever, but so are concerns about privacy. Adobe’s AI-powered website assistants aim...

This Week in Digital Marketing: The Future of Content is Multimodal

Staying ahead in digital marketing means keeping up with constant change. This week, we’re looking at new influencer trends, ad...