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Why I Love Working In The Unglamorous World of Digital Marketing

“What do you do for work?” he asked aggressively. I started to respond. “I do digital marketi…” “WRONG. That’s wrong,”...

Money Talks: The Pitfalls Of Only Targeting The Wealthy With Your Ads

A plumber with whom I briefly worked told me this: “I only want to target people with lots of disposable...

A city scape of digital ads highlighting the importance of enhanced conversions for attribution

You Don’t Have an Ads Problem. You Have an Attribution Problem.

You’ve set up your campaigns. Dialled in the targeting. Written the copy. Pressed go. The ads are running, and the...

This Week in Digital Marketing: Breaking the Old, Building the New

A lot has moved in the digital world this week – and it’s probably a wake-up call for everyone in...

This Week in Digital Marketing: Ads, Ads Everywhere

From social media feeds to search results – and now probably even inside your AI chatbot – ads are showing...

This Week in Digital Marketing: Who’s Winning the Platform Wars?

If this week proved anything, it’s that no platform’s place is guaranteed. With Google facing a difficult court decision, Perplexity...