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A core pillar of digital marketing is its measurability; helping you understand exactly what your advertising spend is bringing you in return.
However, a lot of this setup needs to be done manually, and it can get quite hard to do properly, particularly when custom coding and event management comes into it.
Our conversion tracking service will do all your conversion tracking across Meta, Google Ads, Analytics, and a range of other marketing networks so you can focus on generating results.
Conversion tracking works by detecting when a user takes a specific action on your site. This could be from something as simple as clicking a button to more complex events like filling out a form, creating an account, or buying a product.
As reporting platforms advance, some are getting better at automatically detecting events. Google Analytics 4, for example, is better at automatically detecting form submissions. However, the automatic setup isn’t perfect – sometimes these conversions aren’t detected consistently, and sometimes they fire multiple times leading to inflated conversion numbers.
For that reason, it’s best to set up your conversion tracking exactly as you want it to work, telling the marketing platforms exactly what you consider a conversion so you can report on just how well your campaigns are performing.
We set up ‘Events’ on your website that fire whenever a user takes a particular action, and we then send that event data to whichever platform you like.
Yes.
If you take on board nothing else today, remember that answer. When I worked in the automotive industry, my clients swore by their local paper & radio stations for advertising. When I asked how their campaigns went, I was generally met with shoulder shrugs and vague confirmations that things “felt busier.”
But those days are gone now. If you’re running digital marketing, you need conversion tracking to be able to understand exactly what is and isn’t working. What campaigns are generating purchases, and what campaigns aren’t? What advertising platform is filling your calendar with bookings vs. which one is simply draining your bank account?
Without conversion tracking, you can spend months chasing an invisible target and paying for it every step of the way.
Google Tag Manager is an easy-to-install tool that allows you to manage all your events based on what a user does on your site.
Measure page views, button clicks, or populate your conversion events with extensive data, and then replicate that setup across multiple platforms.
You can also use it to deploy all your tracking codes & pixels.
GA4 is the latest iteration of Google’s immensely popular Google Analytics suite, but since its launch in 2022, many people have found it hard to set up conversion tracking effectively.
We can take care of all of that, as well as linking GA4 to your other advertising platforms such as Google Search Console & Merchant Centre
While you can simply import GA4 tracking into Google Ads, you can also set up independent conversion tracking in Google Ads.
Google Ads uses its own conversion tracking to do a better job of understanding exactly how it helps achieve your overall objective, particularly when combined with Enhanced Conversions.
Facebook & Instagram tracking is notoriously complicated to set up because they have pre-defined conversion actions, and if one part of your conversion tracking set up isn’t working properly, any conversion that requires that data won’t work at all.
Leave it to the experts and get a full Meta tracking set up from Stark Digital.
No, the Stark Digital conversion tracking service can be used by anyone regardless of whether they are using our other services or not.
We believe that if you have the ability to help, and you’re in a position to help, then you have a responsibility to help.
We’ve seen so many agencies set up terrible conversion tracking that they then use to convince you everything is going to plan. We don’t have time to waste purporting a lie, so if you need conversion tracking, we’ll help you even if you don’t do anything else with us.
The advertising industry in general is filled with people who love masking the truth. Stark Digital wants to help put an end to that.
Yes, I’ll set up all your accounts that need setting up as part of your conversion tracking service. You’ll then get full administrative rights to those accounts so you retain ownership and can’t be locked out.
No, setting up these accounts is free and there are no ongoing costs associated with them.
Using Google Tag Manager for conversion tracking significantly speeds up the implementation of goal tracking, but it isn’t necessary.
If you’d rather your conversion tracking hard-coded to your site, then I can do that as well, but it takes longer to set up and it may not be as detailed.
You might have to change your conversion tracking over time. For example, if you move your eCommerce store from WordPress to Shopify, you’ll need to set up your eComm tracking again.
If you change your URL structure, or want to add a new conversion event, then you may need to adjust your conversion tracking accordingly.
No, Stark Digital’s conversion tracking is a once-off service, but if you need tweaks and amendments to your goal tracking service after the initial set up is completed, I can provide an ad-hoc hourly service as well.
Custom websites can be trickier because for conversion tracking to work, we need to be able to determine a specific, unique event for each conversion action.
It can be a little harder to do this on custom websites, but there are ways around it.
If you have a custom website, we’ll take a look at your setup before any money changes hands to make sure we can help.
A dataLayer is a byproduct of using Google Tag Manager.
A dataLayer is simply a pool of information that collects data on your website and the ways users interact with it.
It sits between your website and your tag management tool (i.e. Google Tag Manager).
From there, various reporting tools can access the data stored within the dataLayer and use it for conversion tracking.
The dataLayer setup itself is largely automated, although you can deploy code onto your site to add more specific information to the dataLayer if you like.
Ultimately, it’s a techy-techy word, and once your conversion tracking is set up, you’ll likely never hear about it again.
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