White Label services are common among agencies that don’t specialise in digital marketing, but they want to present their clients with a full marketing solution.
For example, a branding agency may specialise in big picture ideas & blue-sky thinking, but may need help in delivering a complimentary digital marketing strategy.
Stark Digital’s White Label service delivers your digital marketing campaigns on your behalf under your business’ name so you get all the glory with significantly less effort.
In this deployment, Stark Digital becomes your company’s digital marketing team. You’ll communicate with your clients and manage the relationship in the same way you always do, but Stark Digital will do all the actual digital marketing work.
We won’t have any direct communication with your client base, so you can promote our services entirely as your own.
From building and managing campaigns to providing your reporting, every step of the delivery is managed so you just focus on what you do best as a company.
Ideal for businesses that offer digital marketing services but don’t have an in-house team to actually deliver on the service.
Stark Digital can provide Google Ads (SEM), SEO, & Meta advertising white label services.
If you want Stark Digital to get involved with your clients, then we can work together as one.
I’m happy to jump on calls and into meetings with your clients to talk about how Stark Digital’s services can compliment your own company’s offerings.
For all intents & purposes, I’m your company’s digital marketing specialist. I’ll even use a company email address if that’s something that’s important to you.
This is ideal for businesses with large clients that need more hands-on support to work out digital marketing strategies for their clients.
Stark Digital can provide Google Ads (SEM), SEO, Data Analysis, and Email Automation/ Marketing white label services through our Partnership program.
Digital marketing specialists are expensive to hire, and that isn’t set to change any time soon.
Digital marketing is becoming an increasingly desirable skill as the world moves further online, so hiring a specialist in each vertical can rapidly become counter-productive to your company’s finances, particularly if digital marketing is not your main service offering.
As you don’t need to worry about staffing, you similarly don’t need to worry about your team’s capacity to take on more work.
Hiring becomes the responsibility of Stark Digital.
This means you can scale up your digital marketing efforts without worrying about hiring extra hands.
Imagine you hired a digital marketing specialist when you needed one, but you now find yourself in a position where you don’t have any work for them?
You’d have to make them redundant, and go through all the paperwork and red tape that comes with that.
Not with white label services, however. If you no longer need it, simply end the service.
The White Label service has a wide channel offering, so you’re getting multiple digital marketing specialities in one.
Get all the digital marketing strategy & advice in one place without having to do your own research or contact multiple people.
Only if you’re happy for me to contact the client.
If you want all the credit, then I’ll work entirely behind the scenes, and communicate with you & your team whenever I need something.
If you’re happy for me to communicate with the client but you’d still like me to act as an employee of your business, then I can communicate through a company email address.
If you’re happy for me to communicate with your clients as Stark Digital, then we can do that as well.
The white label service is only for marketing or web development agencies that want to add digital marketing to their list of services.
If you’re a company looking for an agency to manage their entire digital marketing function, they check out our Virtual Marketing Manager service.
Digital marketing can be complex, and if you’ve built your agency on other services such as outdoor, TV, print & radio, it can be hard to learn an entirely new language that comes with digital.
If you think you’ll struggle to sell, report on, or analyse online marketing, then the Partnership program is better for you. In this program, I will attend your client meetings to discuss digital results so we can continue to grow together.
Yes, currently Stark Digital can only take on three white label clients at a time.
To find out if Stark Digital has space to take on your digital marketing white label service, get in touch.
The cost of a white label service is based on what channels you need, how big those services are, and how much involvement you want Stark Digital to have in the client relationship.
The White Label service is invoiced at the start of the month.
White Label services are charged at a “wholesale” rate meaning your company can still make a profit.
It’s a valid concern, and the answer is no.
As long as that client is in a direct contract with you for marketing services, Stark Digital will not try to solicit or entice that client away from your business.
If that client reaches out to Stark Digital while they are in a contract with you, I’ll redirect them back to you.
Training is not included in a white label service by default, but it can be included if you’d like help building your own digital offering.
They are similar, but a little different. A referral program would mean that you refer a client to Stark Digital, and then Stark Digital would build their own relationship with the client that may not involve you. (We do this, by the way, and you’ll get a referral fee for each successful referral).
A whitelabel service means you’re still the driving force in the client relationship, and Stark Digital operates largely behind the scenes to make you look good.
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