A plumber with whom I briefly worked told me this: “I only want to target people with lots of disposable...
You’ve set up your campaigns. Dialled in the targeting. Written the copy. Pressed go. The ads are running, and the...
From social media feeds to search results – and now probably even inside your AI chatbot – ads are showing...
If this week proved anything, it’s that no platform’s place is guaranteed. With Google facing a difficult court decision, Perplexity...
Not everything that trends online translates to results, but is it the platform or you? This week, we’re looking at...
Today’s roundup explores how brands are bridging the gap between the digital and physical. From Google’s new ad deal with...
